For the most part, I've been solidly on the fence about satellite-radio's chances for success in Canada. Now, I'm leaning towards the service finding a receptive audience. What's changed? Aside from one day last week when Q107 played classic Boston and the Police, I find it difficult to consistently find good music on commercial radio in Toronto where there is, in theory, plenty of choice. So maybe satellite radio will thrive serving people who want choice and commercial-free radio at a reasonable price. That said, I wonder how much of an advantage does Sirius Canada has over XM have given Sirius has the CBC and Howard Stern? (Update: My bad. Sirius is not carrying Howard Stern in Canada. I guess because he insults our Canadian sensibilities - whatever those are!) It will be a good test to see if non-music programming actually makes a difference. By the way, Sirius costs $15.95 a month while XM is $12.95.
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Monday, December 19
by
Mark Evans
on Mon 19 Dec 2005 10:20 AM EST
For the most part, I've been solidly on the fence about satellite-radio's chances for success in Canada. Now, I'm leaning towards the service finding a receptive audience. What's changed? Aside from one day last week when Q107 played classic Boston and the Police, I find it difficult to consistently find good music on commercial radio in Toronto where there is, in theory, plenty of choice. So maybe satellite radio will thrive serving people who want choice and commercial-free radio at a reasonable price. That said, I wonder how much of an advantage does Sirius Canada has over XM have given Sirius has the CBC and Howard Stern? (Update: My bad. Sirius is not carrying Howard Stern in Canada. I guess because he insults our Canadian sensibilities - whatever those are!) It will be a good test to see if non-music programming actually makes a difference. By the way, Sirius costs $15.95 a month while XM is $12.95. |
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